ABOUT

K.O.T.H (Kings Of The Hustle) is a South African-based digital record label founded by independent artists X.O.X.O and Jaydae4ak, both driven by a passion to uplift and empower rising creatives across South Africa and beyond. More than a label, K.O.T.H is a movement—built on hustle, strategy, and heart.

We understand the challenges that come with trying to get your sound heard, especially when resources are limited. That's why K.O.T.H was created: to bridge the gap between raw talent and real opportunities in the modern music industry.

Our Mission

To empower independent artists by providing affordable, professional, and strategic music services that enhance their creative output, visibility, and reach—without the need for big budgets or gatekeepers.

Our Vision

To become one of Africa’s leading digital platforms for independent artists—recognized for our hustle-first mindset, transparent business practices, and commitment to artist growth.

Our Purpose

K.O.T.H exists to:

• Provide reliable support systems for artists navigating their journey.

• Offer quality services at independent-friendly prices.

• Foster a community of like-minded creatives who push each other to grow and succeed.

• Create a platform where talent is the only requirement—not connections or capital.

Our Services

We offer a range of digital services tailored to the needs of independent artists:

• 🎧 Digital Music Distribution (to platforms like Spotify, Apple Music, etc.)

• 📱 Social Media Promotion (paid and free organic methods)

• 🎚️ Mixing & Mastering

• 🎨 Artcover Design

• 🔊 Beat Licensing (via TrakTrain + label direct pricing)

• 🎥 Video Editing

• 🆓 Free Organic Promo (for unsigned and signed artists)

How We Operate

K.O.T.H is a fully digital startup. Our operations are remote and accessible from anywhere. We sell beats through our TrakTrain store and also offer direct-to-label beat requests with simplified pricing.

We work with both signed and unsigned artists:

• Signed artists enjoy added perks like free beats, service discounts, and full access to our tools.

• Unsigned artists can still access our store, services, and even benefit from free promo opportunities.

Every collaboration begins with transparency, fair pricing, and a shared goal: building the artist’s career.

Our Founders

• X.O.X.O: A passionate beat producer, artist, and entrepreneur who blends creative instinct with digital business know-how.

• Jaydae4ak: An innovative artist and co-visionary dedicated to uplifting others through music and mentorship.

Together, they built K.O.T.H to be artist-first—because they’ve walked the same road.

Why Trust K.O.T.H?

• ✅ Transparent pricing and clear service terms.

• ✅ Owned and run by independent artists—so we get the struggle.

• ✅ Legal agreements for every deal (artist contracts, service agreements, and content rights).

• ✅ Flexible payment methods and remote accessibility.

• ✅ South African registered and operating under South African business law.

Whether you're just getting started or you're ready to scale, K.O.T.H is built for hustlers.